Privacy Policy
Happy Leads Ltd ("Happy Leads", "we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, process, store, and share your personal data when you interact with our services, websites, marketing campaigns, or partner networks.
We operate as a marketing and lead generation company, connecting consumers with products and services that may be relevant to their needs and interests. In doing so, we process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
This Privacy Policy applies to all individuals who engage with our services directly or whose data is obtained from trusted third-party partners. By interacting with us, you acknowledge that your personal data will be handled in accordance with this policy.
Happy Leads Ltd
Office 1315
182–184 High Street North
Area 1/1, East Ham
London E6 2JA
United Kingdom
Telephone: 0113 460 1957
Email: happyleadsuk@gmail.com
Happy Leads Ltd acts as a Data Controller and, in certain circumstances, may act as a Joint Controller with partner organisations.
Happy Leads Ltd operates as a lead generation and marketing intermediary. This means that we collect personal data either directly from consumers or indirectly from third-party data providers, assess potential interest in specific products or services, and where appropriate, connect individuals with relevant third-party providers.
As part of our services, we may contact individuals using the contact details provided or obtained, where permitted by law, and we may transfer personal data to selected partner organisations so that they may provide further information, quotes, or services that the individual has expressed interest in or may reasonably expect.
Depending on how data is collected and used, we may act as a Data Controller, Joint Controller, or in limited cases, a Data Processor acting on behalf of another organisation.
We collect personal data directly from individuals when they complete online forms, participate in surveys, register for offers, or communicate with us via phone, email, or other channels. In these situations, individuals voluntarily provide their personal information.
We may also receive personal data from third-party partners, including affiliate marketing networks, co-registration platforms, comparison websites, and data providers. These partners confirm that they have obtained valid consent or have another lawful basis to share the data with us.
In addition, when individuals interact with our digital platforms, certain technical information may be collected automatically, including IP addresses, browser type, device information, and browsing behaviour, using cookies and similar technologies.
The personal data we process may include identity and contact information such as name, email address, telephone number, and postal address. We may also process demographic information such as age, gender, and geographic location where relevant.
We may collect information about preferences, interests, and responses to marketing communications or surveys. Technical data such as IP address, device information, and browsing activity may also be processed for analytical and security purposes. In certain cases, communications between individuals and our representatives may be recorded for training, quality assurance, and compliance monitoring.
We process personal data only where we have a lawful basis to do so under applicable data protection laws.
Where individuals have provided clear and informed consent, we rely on that consent to contact them with marketing communications and to share their data with relevant partner organisations. Consent is obtained through opt-in mechanisms and can be withdrawn at any time.
In addition to consent, we may rely on legitimate interests as a lawful basis for processing, particularly where it is necessary for our business operations and does not override the rights and freedoms of the individual. We may also process personal data where necessary to comply with legal obligations or regulatory requirements.
In certain circumstances, Happy Leads Ltd processes personal data on the basis of legitimate interests. This means that we have a genuine and lawful business reason to use personal data, provided that such use does not unfairly impact the rights, freedoms, or interests of the individual.
Our legitimate interests include conducting marketing activities, generating and qualifying leads, improving our services, and ensuring that relevant products and services are offered to individuals in a manner that is proportionate and expected within the context in which the data was collected.
Where we rely on legitimate interests, we carry out internal assessments to ensure that the processing is necessary, that it achieves a legitimate business objective, and that it does not override the privacy rights of individuals. We also ensure that individuals are provided with clear information about how their data is used and are given the opportunity to object to such processing at any time.
We do not rely on legitimate interests where consent is required under applicable laws, particularly in relation to certain forms of electronic marketing communications governed by PECR.
We use personal data to contact individuals with relevant offers, to assess interest in products or services, and to connect individuals with appropriate third-party providers. This may involve communication via telephone, email, or SMS, where permitted by law.
We also use personal data to analyse trends, improve marketing campaigns, enhance user experience, and ensure compliance with legal and regulatory requirements. In addition, personal data may be used to detect and prevent fraud or misuse of our services.
We may share your personal data with selected third-party partners where there is a lawful basis to do so, including where you have provided consent or where our legitimate interests apply, and such interests do not override your rights and freedoms. The purpose of sharing this information is to enable relevant organisations to contact you directly in relation to products or services that you have expressed an interest in, or that are aligned with the context in which your data was collected.
The categories of industries with which we may share your personal data include financial services such as loans, credit services, insurance products, debt solutions, and consumer finance; claims management services including but not limited to personal contract purchase (PCP) car finance claims, diesel emissions claims, and other financial or consumer redress claims; debt management and insolvency services including Individual Voluntary Arrangements (IVA), Protected Trust Deeds, and other structured debt solutions; personal budgeting and financial support services including PBS (Personal Budgeting Support) and related advisory services; utilities and household services such as energy, broadband, telecommunications, and home services; automotive services including vehicle finance, leasing, and related products; home improvement and property-related services; health, wellness, and lifestyle-related products and services; and retail or promotional offers that may be relevant to your interests.
In addition, where you have expressed an interest in pursuing a potential mis-sold vehicle finance claim, or where your data has been collected in that context, we may share your personal information with the following specifically identified partner for the purpose of assessing and progressing your claim. Your data may be shared with MR Consumer Services Limited, trading as Mis-sold Expert, which is authorised and regulated by the Financial Conduct Authority (FRN: 838452). You can find further details about this organisation at www.mis-soldexpert.co.uk. This partner may contact you by telephone, email, or SMS to discuss your potential claim, assess eligibility, and guide you through the next steps of the process.
We ensure that all third-party organisations with whom we share personal data are required to process that data in accordance with applicable data protection laws and to use it only for lawful and specified purposes. We also take reasonable steps to ensure that such partners operate appropriate data protection, security, and compliance standards in line with UK regulatory expectations.
Personal data may be transferred to countries outside the United Kingdom where necessary for business operations. In such cases, we ensure that appropriate safeguards are in place to protect personal data, including the use of legally approved transfer mechanisms.
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations. Retention periods may vary depending on the nature of the data and the context in which it was collected.
We implement appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse, or disclosure. These measures include secure systems, restricted access, encryption where appropriate, and staff training on data protection practices.
Individuals have rights under data protection law, including the right to access, correct, delete, or restrict the processing of their personal data. Individuals also have the right to object to processing, particularly in relation to direct marketing, and to request the transfer of their data where applicable.
Individuals have the right to object to the processing of their personal data for direct marketing purposes at any time. Where such an objection is made, we will cease processing the data for marketing purposes without delay.
Where processing is based on consent, individuals may withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out prior to the withdrawal.
We use cookies and similar technologies to improve user experience, analyse website usage, and deliver relevant advertising. Users can manage their cookie preferences through browser settings.
Our services may contain links to third-party websites. We are not responsible for the privacy practices of such websites and encourage users to review their policies.
Where personal data is obtained from third-party sources, we ensure that such data has been collected lawfully and that individuals are provided with appropriate information about how their data is used.
Our services are not intended for individuals under the age of 18, and we do not knowingly process data relating to children.
Individuals have the right to lodge a complaint with the Information Commissioner's Office (ICO) if they believe their data has been handled improperly.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be published on this page.
Email: happyleadsuk@gmail.com
Telephone: 0113 460 1957